By Bird Blitch, Patientco CEOovercomingbarriers250

This article was originally published in Healthcare Finance News. To view the original article click here.

The retail and travel industries know the value of brand recognition and the importance of delivering an exceptional customer experience, yet healthcare has been a bit slower to get in the game. These other industries are driving consumer expectations for a better healthcare experience that providers must address or risk as much as $64 billion in lost business, according to a report by Price Waterhouse Coopers Health Research Institute.

As the healthcare industry shifts to a more consumer-focused market, providers are spending more time trying to open the channels of communication, educate patients about their conditions and involve them more fully in decisions about their care to encourage better outcomes and lower costs.(read more)