By Pete Heydt, SVP Business Development

The following article was originally published in Healthcare Executive Insight. To view the full article click here.

Take a look around. We don’t live in the old healthcare world anymore, where doctors were 100% in charge of care and everyone went to the same doctors and hospitals from cradle to grave.

In today’s world, healthcare is advertised on TV alongside coffee and car commercials. Community hospitals and doctors’ offices tout their connections to larger, brand-name health systems. Patients even shop online for healthcare products and services just like they do for the best deals on tablets, flat-panel TVs and smartphone data plans. (Read full article)